This informative article by Peter Finch (Golf Digest) details the novel sponsorship strategy of corporate finance advisor Duff & Phelps.  Rather than throwing bags of money at the big names, their approach is to sponsor PGA tour pros Christy Kerr and Ricky Barnes for the TV brand exposure and hold golf events where high-end clients interact with the pros.  This one-on-one dynamic creates a stronger relationship and internal metrics show 2.1 million spent on sponsorships led to almost 5 million in new revenue.   Read the full article click here.