In this delightful extract from an article he wrote, Byron Kalies exposes the lengths to which golfers will go, and the details they consider, in trying to shave even a single stroke from their round. To the uninitiated, a golf ball is a golf ball. But, as seen in Kalies’ hilarious treatment, golfers have an obsessive, even superstitious belief that their ball’s brand and age are directly related to performance on the links. In the same way that a debutante ponders what outfit to wear, Kalies considers which ball to use. For example, an old, nicked ball is fine for a round with “the boys”, however, if he’s playing with a client, high end, new balls are essential. To read more click here.